Digital Marketing Associate

Tresses Lagos is a premier Trichology Hair Spa Salon in Lagos, Nigeria. We seek a Digital Marketing Associate with a primary focus on developing and executing digital marketing strategies as well as content creation while significantly enhancing our broader communications, marketing, and public relations initiatives.

• Minimum Qualification: Degree
• Experience Level: Entry level
• Experience Length: 2 years

Social Media Management:

• Manage and update all social media accounts (Instagram, Facebook, Twitter, etc.) with engaging and relevant content.
• Develop and implement social media strategies to boost followers, engagement, and brand visibility.
• Respond to customer inquiries and comments on social media platforms promptly.

SEO Marketing:

• Optimize the website for search engines (SEO) to improve organic search rankings.
• Research and implement keywords, meta descriptions, and other SEO techniques.
• Monitor website traffic and use data-driven insights to enhance SEO performance.

Content Creation:

• Create high-quality social media videos showcasing our salons services, products, and promotions.
• Edit and enhance video content to ensure it is visually appealing and engaging.
• Generate blog posts and written content that align with SEO strategies.

Analytics and Reporting:

• Monitor key performance indicators (KPIs) related to social media and SEO efforts.
• Provide regular reports and insights to track progress and recommend improvements.

Collaboration and Teamwork:

• Collaborate with the marketing team to align digital marketing efforts with overall marketing strategies.
• Work with colleagues to create consistent and on-brand messaging across all platforms.

Support for Communications, Marketing, and Public Relations Efforts:

• Play an active role in the development and execution of comprehensive marketing campaigns.
• Contribute to the creation of press releases, newsletters, and promotional materials.
• Engage with media outlets and influencers to enhance brand visibility.
• Participate in public relations and community engagement activities.

Requirements:

• Bachelors degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing and social media management.
• Proficiency in video recording and editing software.
• Strong knowledge of SEO best practices.
• Excellent communication and writing skills.
• Creative mindset and ability to think outside the box.
• Familiarity with the beauty, wellness, personal care, and salon industry is a plus.

Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• A supportive and creative work environment.
• Discounts on salon services and products