Social Media Manager

• Minimum Qualification :

Job Title: Social Media Manager

Reports To: Brand Consultant

Summary:

The Social Media Manager is responsible for developing and executing a comprehensive social media strategy to increase brand awareness, engage the online community, and drive customer acquisition for RoboFitness Gym and FodFits. This role requires a creative and data-driven individual who can craft compelling content, manage multiple platforms, and analyze performance metrics to achieve marketing objectives.

Key Duties and Responsibilities:

• Content Creation and Curation:
• Develop and implement a content calendar for RoboFitness Gym and FodFits, ensuring a consistent brand voice and message across all platforms.
• Create and publish high-quality, engaging content, including photos, videos, stories, and live streams.
• Source and curate relevant content from other sources to share with the audience.
• Ensure all content adheres to brand guidelines and legal requirements.
• Community Management:
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Engage with followers, answer questions, and address concerns.
• Foster a positive and supportive online community.
• Identify and collaborate with influencers and brand advocates.
• Platform Management:
• Manage and optimize the companys presence on various social media platforms, including Instagram, Facebook, TikTok, and X (formerly Twitter).
• Stay up-to-date on platform updates, algorithm changes, and new features.
• Ensure consistent branding and messaging across all platforms.
• Analytics and Reporting:
• Track and analyze key social media metrics, including reach, engagement, impressions, and conversions.
• Use data to measure the effectiveness of campaigns and identify areas for improvement.
• Prepare regular reports on social media performance and insights.
• Campaign Execution:
• Plan and execute social media campaigns to support marketing objectives, such as new member acquisition, event promotion, and brand awareness.
• Collaborate with the marketing team to develop campaign concepts, messaging, and visuals.
• Monitor campaign performance and make adjustments as needed.

Standard Operating Procedures (SOPs):

• Content Planning: Develop and maintain a detailed content calendar for both RoboFitness Gym and FodFits, outlining specific posts, themes, and campaigns.
• Content Creation: Follow brand guidelines and best practices for creating high-quality, engaging content.
• Community Engagement: Respond to all comments, messages, and mentions within [specified timeframe].
• Analytics Tracking: Use social media analytics tools to monitor performance and generate regular reports.
• Campaign Management: Develop detailed campaign plans, including objectives, target audience, messaging, and evaluation metrics.

Key Performance Indicators (KPIs):

• Follower Growth: Increase the number of followers on all social media platforms.
• Engagement Rate: Improve the level of interaction (likes, comments, shares) on social media posts.
• Reach and Impressions: Expand the reach and visibility of social media content.
• Website Traffic: Drive traffic from social media to the company website.
• Lead Generation: Generate leads and inquiries through social media channels.
• Brand Sentiment: Monitor and improve positive sentiment and online reputation.

Additional Notes:

• The Social Media Manager will work closely with the Brand Manager and other team members to ensure alignment with overall marketing goals.
• This role requires a strong understanding of social media platforms, content creation tools, and analytics.
• Excellent communication and interpersonal skills are essential for building relationships with the online community and collaborating with colleagues.
The Social Media Manager should be proactive, creative, and passionate about fitness and wellness.

<

Information :

• Company : Anthony Babalola LP
• Position : Social Media Manager
• Location : Lagos
• Country : NG