Content Marketing Specialist. at ThriveAgric

KEY PURPOSE OF JOB.

As Content Marketing Specialist, you will be responsible for content development and execution to

promote ThriveAgric’s brand, image, reputation, objectives, activities, and achievements.

You will completely adhere to ThriveAgric’s values as well as support the realization of its vision,

mission, activities, and business goals through consistent delivery of excellent strategy and content

(multimedia, short & long form).

MAIN RESPONSIBILITIES

● Develop and manage a comprehensive content calendar for our website, blog, and social media

channels, ensuring alignment with our business goals.

● Research, write, and edit compelling, high-quality content in various formats, including blog posts, case

studies, social media updates, and video scripts.

● Collaborate with product and operations teams to translate our offerings and farmer success stories into

engaging content that demonstrates our value.

● Research, develop, curate, and deploy insight-driven short and long form as well as multimedia content

on all ThriveAgric media assets.

● Lead our SEO strategy, including keyword research, on-page optimization, and technical SEO best

practices to significantly improve search engine rankings.

● Analyze content performance using tools like Google Analytics, SEMrush, or similar platforms,

tracking key metrics to measure success and inform future strategy.

● Set, monitor, and report on measurable goals (e.g., organic traffic, keyword rankings, conversion

rates) to demonstrate the impact of marketing efforts.

● Work closely with the wider communications team to ensure content is cohesive and aligned with

overall campaign goals and brand messaging.

ANTICIPATED OUTCOMES OF ROLE

● Clear, engaging, positive, productive, and consistently top-of-mind awareness of ThriveAgric’s brand,

image, reputation, objectives, and achievements.

● Excellent and mutually beneficial relationship between ThriveAgric and its external stakeholders as an

Industry Promoter, Thought Leader & Tier 1 Brand.

JOB REQUIREMENTS.

EDUCATION

A University degree.

EXPERIENCE

Minimum of 3 years’ relevant experience.

PROFESSIONAL

MEMBERSHIP

Any accredited local and/or global Content Marketing

Professional certification/membership is an added advantage.

LOCATION

Must be resident in primary work location.

KEY SKILLS

(This section should briefly describe skills necessary to perform on the job)

KNOWLEDGE

The incumbent must demonstrate proficient knowledge and competence in the following:

● Digital & Computer Literacy (especially use of MS Office Packages & Google Apps)

● Writing, Editing, Distributing Content & Storytelling.

● Strategic Communication & Digital Marketing.

● SEO Content Strategy.

● Content Creation - Idea Conceptualization & Implementation.

● Stakeholder Management and Customer Experience & Centricity.

● Research-Based Planning & Campaign/Event Management.

● Current Content Creation Principles, Processes & Best Practices.

SKILLS

The incumbent must demonstrate the following:

● Exceptional Listening, Written & Verbal Communication skills.

● Organisational, Time Management & Multitasking skills.

● Networking & Interpersonal skills.

● Decision Making & Problem Solving skills.

● Analytical & Creative Thinking skills.

PERSONAL ATTRIBUTES

The incumbent must demonstrate the following:

● Efficiency & Result/Solution-Focus.

● Dedication, Attention To Detail & Self-Motivation.

●Tact, Emotional Intelligence & Empathy.

● Bias For Action & Speed To Execute.

● Assertiveness & Self Confidence.

● Curiosity & Continuous Improvement.

● Politeness & Professionalism.