Growth Marketing Consultant

Job Duties

Social Media Management

• Develop and implement a detailed social media strategy based on the overarching marketing strategy to drive brand awareness and engagement
• Create and schedule engaging content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels, engage with the audience, and respond to inquiries, and build a community
• Actively grow and nurture the social media community to enhance brand visibility and engagement.

Content Creation

• Produce high-quality marketing materials, including graphics, videos and other content that align with the product messaging.
• Design and execute email marketing campaigns to nurture leads and convert them to active users.

Digital Advertising

• Set up and manage targeted online advertising campaigns (e.g., Google Ads, Facebook ads) to acquire new users and drive leads. Focus on high-impact channels to reach target demographics effectively.
• Analyze ad performance and optimize campaigns based on real-time data. Use A/B testing and other performance analysis methods to fine-tune efforts.
• Drive a large volume of qualified leads through strategic online advertising efforts.
• Performance Tracking and Reporting
• Track and report on KPIs, including social media engagement, lead generation and user acquisition.
• Provide weekly updates to the team with insights and campaign optimization recommendations.

Deliverables

• Social media content calendar and scheduled posts
• Email marketing campaigns and content
• Ad campaign setup and advertising performance reports
• Weekly performance reports
• Key Performance Indicators (KPIs)
• Marketing Campaign Performance: Generate at least 25,000,000 impressions from ATL marketing campaigns in the period, aiming for a CTR of at least 2% across all paid channels
• Lead Generation: Generate 5,000,000 leads through targeted advertising efforts.
• User Acquisition: Acquire 500,000 new active users at the end of the 6 month period, with a conversion rate of at least 10% from marketing leads to active users.
• Engagement Metrics: Grow social media followers aiming for 25,000 followers by the end of the period

Requirements:

• 3+ years proven marketing experience, ideally in fintech or consumer payments, with a focus on product launches.
• Must have B2C startup experience with fintechs or in the financial services sector
• Experience in performance marketing, user acquisition, and A/B testing for optimization.
• Expertise in PPC, display ads, social media ads, SEO, SEM, and email marketing tools (e.g., Google Analytics, Facebook Ads Manager).

Job Type: ContractContract length: 6 months

Pay: ₦500,000.00 - ₦800,000.00 per month

Application Question(s):

• What is your Linkedin Profile link?
• What is your very active email address?
• Do you have expertise in PPC, display ads, social media ads, SEO, SEM, and email marketing tools (e.g., Google Analytics, Facebook Ads Manager
• How many years of proven marketing experience, ideally in fintech or consumer payments, with a focus on product launches do you have?

Information :

• Company : Fitan Limited
• Position : Growth Marketing Consultant
• Location : Lagos
• Country : NG