Social Media Strategist

• Minimum Qualification :

We are looking for a creative and results-driven Social Media Strategist to develop and implement effective social media strategies that drive brand awareness, engagement, growth and conversions. The ideal candidate is highly skilled in content creation, audience analysis, and campaign optimization across multiple social media platforms.

Key Responsibilities:

• Develop and execute a comprehensive social media strategy to align with business goals.
• Plan, create, and manage engaging content (text, image, and video) for various platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, etc.).
• Analyze performance metrics and adjust strategies based on insights to optimize engagement and conversions.
• Manage and grow the brands online presence, increasing followers and engagement.
• Collaborate with influencers, brand partners, and internal teams to maximize reach.
• Monitor social media trends, emerging platforms, and industry best practices.
• Create, curate, and schedule high-quality beauty-related content, including product highlights, tutorials, customer spotlights, influencer collaborations, and in-store event promotions.
• Track, analyze, and report on key performance metrics to measure success.
• Plan and manage paid social media campaigns to drive traffic, sales, and in-store visits.
• Engage with the online community, responding to comments, messages, and inquiries promptly.
• Work closely with the marketing and merchandising teams to align social media content with product launches, promotions, and in-store events.
• Oversee giveaways, contests, and influencer partnerships to boost visibility and community engagement.

Requirements:

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Experience with content creation, copywriting, and visual storytelling.
• Familiarity with paid advertising on social media platforms.
• Excellent communication and project management skills.
• Ability to analyze data and adjust strategies for optimal results.
• Experience in influencer marketing and brand partnerships is a plus.

Preferred Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• Experience in beauty, fashion, tech
Proficiency in design tools like Canva, Adobe Creative Suite, or video editing software.

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Information :

• Company : Mirrors Beauty
• Position : Social Media Strategist
• Location : Lagos
• Country : NG