Digital Marketing Manager

• Minimum Qualification :

Job Title: Digital Marketing Manager

About MANGA CIG

MANGA CIG is a leading company specializing in loan savings solutions and agricultural services. We are committed to empowering individuals and businesses with financial products that promote sustainable growth and support the agriculture sector. Our goal is to create innovative, customer-centric solutions to help people improve their financial well-being while fostering a healthier, more resilient agricultural ecosystem.

Job Overview

We are seeking a skilled and results-driven Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive engagement, brand awareness, and business growth. This role requires a deep understanding of digital marketing tools, trends, and analytics, with a focus on enhancing MANGA CIGs presence in the loan savings and agricultural sectors.

Key Responsibilities

• Develop and Execute Digital Marketing Strategies:
• Create and implement comprehensive digital marketing plans across various platforms (social media, search engines, email campaigns, and display advertising) to promote MANGA CIGs financial and agricultural services.
• Brand Awareness and Online Presence:
• Enhance the companys online presence by managing SEO, SEM, and content marketing strategies. Increase visibility and credibility in both the loan savings and agriculture markets.
• Content Creation & Management:
• Oversee the creation of high-quality, relevant, and engaging content for web pages, blogs, email newsletters, and social media posts. Tailor messaging to attract target audiences in the financial services and agriculture sectors.
• Social Media Management:
• Manage and optimize the companys social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.) by creating a content calendar, publishing regular updates, and engaging with followers.
• Digital Campaign Management:
• Lead paid campaigns on Google Ads, Facebook Ads, and other platforms to generate leads, drive sales, and support brand initiatives.
• Analytics & Reporting:
• Monitor, analyze, and report on the performance of digital marketing campaigns using Google Analytics, social media insights, and other tracking tools. Use data-driven insights to refine strategies and improve ROI.
• Collaborate with Cross-functional Teams:
• Work closely with the sales, product, and customer service teams to align digital marketing strategies with business goals. Ensure messaging and campaigns are consistent with brand guidelines.
• Customer Journey Optimization:
• Develop strategies to improve the customer journey from awareness to conversion. Utilize funnels, retargeting, and email nurturing to increase lead conversion rates.
• Stay Updated on Industry Trends:
Keep abreast of digital marketing trends, tools, and best practices, especially in the fields of financial services and agriculture.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of proven experience in digital marketing, preferably in the financial services or agriculture sectors.
• Expertise in SEO , SEM , content marketing , and social media advertising .
• Proficiency with digital marketing tools like Google Analytics , Google Ads , Facebook Ads Manager , Mailchimp , etc.
• Strong understanding of digital analytics and reporting tools to measure performance and optimize campaigns.
• Creative thinking and excellent communication skills, both written and verbal.
• Ability to work in a fast-paced, deadline-driven environment while managing multiple projects.
• Experience in lead generation and developing strategies that drive business growth.

Preferred Skills

• Experience with marketing automation tools .
• Familiarity with the agriculture sector or financial products like loans, savings, and insurance.
• Understanding of video content marketing and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Data-driven mindset with the ability to analyze and leverage marketing data for optimization.

Benefits

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance packages.
• Professional development and training opportunities.
• Flexible work environment.
Opportunity to work in an innovative and growing company that makes a tangible impact in both the financial and agriculture sectors.

<

Information :

• Company : MANGA CIG
• Position : Digital Marketing Manager
• Location : Nigeria
• Country : NG