Divisional Customer Marketing Manager

Job Summary:

The Divisional Customer/Trade Marketing Manager will be responsible for executing trade and customer marketing strategies across designated regions, ensuring impactful visibility, POSM deployment, and below-the-line (BTL) activations. The role involves managing third-party agencies, optimizing POSM deployment and maintenance, and driving retail execution in line with business objectives.

What will you be doing?

• Manage and monitor end to end all channel, trade and consumer activation within designated regions and across channels.
• Provide basic enablement for smooth operations across all regions /cross functional units,
• Lead end-to-end trade, channel, and consumer activations, ensuring flawless execution.
• Manage Point-of-Sale-Materials deployment and drive impactful in-store visibility across all outlet types.
• Achieve impactful BTL visibility objectives across all called-out outlet types and categories.
• Champion, develop, and execute divisional trade marketing initiatives to ensure the achievement of the business objectives.
• Management of all 3rd party Agencies at divisional level to maximize productivity at channel execution.
• Drive brilliant Execution- lead the divisional execution of all experiential activity on and off premise.
• Drive effective Communication to the divisional team on all marketing and customer marketing field executions.

Requirements

• Bachelors degree in Marketing, Business, or related field with 5-8 years in Trade/Customer Marketing, Sales, or FMCG commercial roles.
• Strong understanding of Nigerias FMCG trade landscape, retail execution, and outlet segmentation across traditional and modern trade.
• Proven ability to lead flawless activations, POSM deployment, and BTL marketing with data-driven decision-making.
• Experience collaborating with sales teams, managing 3rd-party agencies, and ensuring high ROI on trade execution.
• Expertise in driving impactful on-premise visibility, chiller deployment and other POSM.
• Strong leadership in motivating teams, managing execution budgets, and driving operational efficiency.
• Proficiency in MS Office, trade marketing tools, and data analytics to monitor execution, track KPIs, and optimize activations.

Job Type: Full-time

Pay: ₦16,000,000.00 - ₦19,000,000.00 per year

Experience:

• FMCG sales: 7 years (Required)
• trade marketing: 5 years (Preferred)

Application Deadline: 21/03/2025Expected Start Date: 13/04/2025

Information :

• Company : Guinness Nigeria Plc
• Position : Divisional Customer Marketing Manager
• Location : Lagos
• Country : NG