Marketing and Business Growth Specialist

Job Title: Marketing & Business Growth Specialist

About DLHO Solutions:

DLHO Solutions is a leading software development company specializing in creating bespoke software applications and building top-tier development teams for clients worldwide. We are committed to delivering cutting-edge solutions that empower businesses and drive digital transformation. As we scale, were seeking a seasoned Marketing & Business Growth Specialist to take the lead in accelerating our growth and expanding our client base. Learn more about us at www.dlhosolutions.ng.

Position: Marketing & Business Growth Specialist

Location: Onsite in Guzape, Abuja

Type: Full-Time

About the Role:

We are looking for a results-driven Marketing & Business Growth Specialist with a proven track record of scaling companies from small to medium-sized businesses. In this role, you will develop and execute innovative marketing strategies to attract high-value clients (particularly in the US and international markets), drive business growth, and position DLHO Solutions as a leader in offshore software development.

Key Responsibilities:

Strategic Growth Planning:

• Develop and implement comprehensive growth strategies to increase client acquisition and revenue.
• Identify new business opportunities, market trends, and customer needs to drive sustainable growth.
• Build and execute a roadmap to position DLHO Solutions as a preferred offshore software development partner in international markets.

Marketing Strategy & Execution:

• Design and manage high-performing digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
• Leverage short-form content funnels to drive client engagement and lead generation.
• Craft and refine messaging that resonates with B2B audiences, particularly for US-based clients.
• Oversee content creation (including video scripts and behind-the-scenes storytelling) to humanize our brand and build trust.

Sales Enablement & Business Development:

• Collaborate closely with the sales team to create sales enablement materials, lead nurturing sequences, and automated funnels.
• Optimize lead conversion processes—from initial engagement to consultation booking and client onboarding.
• Implement systems to track, measure, and improve key growth metrics, including ROI on marketing spend.

Client & Market Analysis:

• Conduct market research to identify client pain points and emerging industry trends.
• Develop Ideal Customer Profiles (ICPs) to target decision-makers in high-growth industries.
• Analyze performance data and adjust campaigns to optimize customer acquisition costs and maximize Return on Ad Spend (ROAS).

Skills & Experience:

Required:

• Proven experience scaling a company from small to medium-sized, ideally in the tech or software sector.
• Expertise in International B2B Sales & Marketing (US market focus preferred).
• Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and content marketing strategies.
• Strong understanding of short-form funnel marketing, lead generation, and conversion optimization.
• Ability to craft persuasive ad copy, video scripts, and high-converting messaging tailored to tech decision-makers.
• Proficiency with CRM systems, marketing automation, and data analytics to track performance and adjust strategies.
• Exceptional communication skills and the ability to work cross-functionally with sales and technical teams.

Preferred:

• Experience with offshore software development marketing or similar service-based industries.
• Familiarity with SEO, inbound marketing, and growth hacking techniques.
• Ability to manage a marketing budget and deliver a high ROAS (5x+ returns).

Persona Fit:

We want someone who:

• Thrives in a fast-paced, growth-focused environment.
• Thinks strategically but can also execute hands-on.
• Is data-driven, creative, and committed to delivering measurable outcomes.
• Takes ownership and proactively identifies new growth opportunities.

How to Apply:

If youre a growth-oriented marketing expert eager to take on a pivotal role in transforming a growing tech company, we want to hear from you. Please submit your resume and a cover letter detailing your experience scaling businesses and your approach to driving growth to admin@dlhosolutions.ng.

DLHO Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences.

Job Types: Full-time, Permanent

Pay: ₦150,000.00 - ₦300,000.00 per month

Application Question(s):

• What has been your most successful marketing campaign to date? What made it successful, and how did you measure its success?

Experience:

• International Software Sales: 3 years (Required)
• Business Growth Management: 3 years (Required)
• Sales Funnels: 3 years (Required)
• Marketing Campaign Management: 3 years (Required)

Information :

• Company : DLHO Solutions
• Position : Marketing and Business Growth Specialist
• Location : Abuja
• Country : NG