Media and Brand Manager

Job Overview

Slum2School Africa, a nonprofit organization dedicated to providing educational opportunities to marginalized children, is seeking a highly skilled and motivated Media and Brand Manager to play a critical role in conveying the organizations mission, activities, and impact to the world. This role involves planning, implementing, managing, and monitoring Slum2Schools media and communications/content marketing strategy geared towards increasing brand awareness, crafting compelling narratives, creating engaging content, and leveraging authentic storytelling to connect with donors, volunteers, partners, and the wider community to achieve local and global positioning of the Slum2School brand.

The ideal candidate is a high-energy, proactive go-getter who loves the challenge and is comfortable working in a multi-cultural corporate environment and supporting the organizations story development processes across distributed teams.

KEY AREAS OF ACCOUNTABILITY

• As the Media and Brand Manager, you will be responsible for effectively conveying the organizations mission, impact, and activities through compelling and engaging narratives.
• Develop and implement Slum2Schools brand strategy to ensure a cohesive and compelling narrative.
• Monitor and maintain brand consistency across all external and internal communications.
• Manage public relations activities by maintaining positive relationships with the media, influencers, and strategic partners.
• Facilitate collaborations with potential media partners and industry experts to develop world-class thought leadership content
• Craft compelling narratives, conduct interviews, and organize press conferences.
• Develop and implement digital campaigns to drive awareness, engagement, and donations.
• Analyze digital trends and metrics to optimize online visibility and audience reach.
• Collaborate with the fundraising team to create compelling donor and sponsor pitches.
• Brainstorm, compile, and create community success and organizational-driven stories for social media and other digital platforms.
• Initiate and design news reports, newsletters, and annual reports.
• Proofreading and editing submissions according to brand guidelines.
• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Implementing SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
• Stay updated on industry trends and best practices in media and communication, and recommend innovative strategies to enhance the organizations reach and impact.
• Be an idea generator. Come up with creative ideas to support all internal communication channels, including print, social, web, email, and marketing pieces.
• Working with the design team to create graphic elements to communicate complex concepts effectively.

TEAM LEADERSHIP

• Managing the day-to-day activities of the team.
• Collaborate with colleagues from different departments to brainstorm new communication ideas.
• Collaborate with the communication team to develop contents that effectively promote our campaigns, events, and initiatives across various channels, including social media, email marketing, and website.
• Participate in meetings with the events and campaigns team to understand the themes and objectives of upcoming projects.
• Ensure that contents align with the organizations branding guidelines and contribute to maintaining a consistent and recognizable brand identity.
• Communicate challenges, assistant needs, or logistical issues to the relevant stakeholders in a timely manner.
• Actively seek feedback, listen attentively, and incorporate stakeholder input into decision-making processes.

QUALIFICATION AND EXPERIENCE

• Bachelors degree in Journalism, Communications, English, or in a related field is required. A higher degree such as a Masters Arts or a relevant specialization is an added advantage.
• 5 years+ of professional experience driving content creation initiatives at a managerial or supervisory level.
• Membership of recognized professional body (IMIM, NIPR) is an added advantage.
• Proven record of public relations or social media engagement in a for-profit or nonprofit organization.
• Proven experience in content creation, storytelling, and digital marketing.
• Proven experience in storytelling for compelling message delivery.
• Proficiency in graphic design tools, video editing software, and content management systems is a plus.
• Exceptional writing and storytelling skills.
• Experience with Canva, Adobe, Google Suite, and WordPress is a plus.

SKILL AND COMPETENCE

• Proficiency in brand management, social media management and digital communication tools.
• Creative thinking and problem-solving skills, with the ability to generate innovative ideas to promote the organizations mission.
• Passion for social change and commitment to Slum2School Africas mission.
• Ability to tailor communication to different audiences, including donors, volunteers, partners, and the general public.
• Strong storytelling skills to connect emotionally with supporters and stakeholders.
• Excellent interpersonal and networking skills to build and maintain relationships with media outlets, influencers, and stakeholders.
• Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
• Strong analytical and problem-solving skills; highly organized with concern for detail and a commitment to rigor.
• Strong time management skills and the ability to manage tasks, and projects simultaneously.
• Professionalism, empathy, and the ability to work as part of a team, maintain a sense of humor, and interact with a diverse array of people from all walks of life.

KEY PERFORMANCE INDICATOR

• % of public awareness and understanding of the organizations mission.
• Regular and timely reports on content and storytelling activities.
• Level of coordination and collaboration with other teams within the organization.
• % of stakeholders satisfaction.
• Impact of stories in public perception and engagement due to the content.
• Level of engagement and interaction during campaigns.
• Number of innovative storytelling strategies each quarter.
• % of reach and engagement of branded and campaign-specific hashtags and contents.

Apply via - https://slum2school.org/media-and-brand/

Visit our career page via the link to complete your application.

Job Type: Full-time

Pay: ₦150,000.00 - ₦250,000.00 per month

Information :

• Company : Slum2School Africa
• Position : Media and Brand Manager
• Location : Lagos
• Country : NG