Strategy Executive

• Minimum Qualification :

JOB DESCRIPTION FOR STRATEGY EXECUTIVE

Role Intent

The ideal candidate will have a strong analytical mindset, deep consumer insights understanding, and the ability to translate data into compelling marketing experiences.

This role requires a balance of strategic thinking, creativity, and executional excellence within the experiential marketing space.

The Strategy Executive will play a key role in developing and executing innovative brand activation strategies for our clients.

Key Responsibilities

Strategic Planning & Development

• Develop insight-driven brand activation strategies tailored to client objectives.

• Conduct market research, competitive analysis, and trend forecasting to uncover consumer behaviours and emerging opportunities.

• Collaborate with creative, production, and account teams to ensure strategic alignment in campaign execution.

• Build audience personas, consumer journey maps, and engagement roadmaps to inform activation strategies.

Research & Insights Generation

• Analyse consumer data, industry reports, and cultural trends to develop strategic recommendations.

• Monitor competitor activities and experiential marketing innovations to provide strategic differentiation for clients.

• Leverage digital tools and social listening to extract real-time insights for campaign optimization.

Client & Business Development Support

• Develop compelling strategy decks, pitch presentations, and case studies for client proposals.

• Support other teams to ensure strategic alignment in campaign development and execution

• Participate in client meetings, brainstorming sessions, and strategic workshops to provide data-driven recommendations.

Performance Measurement & Optimization

• Conduct post-campaign analysis and provide insights for continuous improvement.

• Recommend innovative approaches to enhance brand engagement and ROI.

• Define and track key performance indicators (KPIs) to measure the effectiveness of brand activations and campaigns developed.

Requirements & Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in strategy, marketing, or brand planning (preferably within an experiential or advertising agency).

• Strong research and analytical skills with the ability to synthesize complex information into actionable insights.

• Proficiency in Microsoft Office and Google Workspace (knowledge of data visualization tools and Zoho Workspace is a plus).

• Deep understanding of consumer behaviour, marketing trends, and brand storytelling.

• Ability to think strategically and creatively, with strong problem-solving skills.

• Excellent verbal and written communication skills for client presentations and internal collaboration.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Benefits

• Opportunity to work with top brands on high-profile experiential campaigns.

• A collaborative and creative environment with career growth opportunities.

• Access to industry events, workshops, and training programs.

• Competitive salary and performance incentives.

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Information :

• Company : Exposé Marketing Solutions Limited
• Position : Strategy Executive
• Location : Lagos
• Country : NG