SEO Copywriter (Nigeria)

Position Overview

We are seekingSEO copywriters and content data assistantsin Nigeria to join our digital marketing team. These individuals must belocally based expertswho understandsports culture, betting behavior, and online media trendsin their countries.

This is not a standard copywriting role — candidates must combinecontent writing skillswithdata-driven thinkingto analyze performance metrics, user behavior, and keyword opportunities. The goal is to createSEO-rich, culturally relevant contentthat drives measurable growth in organic traffic, engagement, and conversions.

Key Responsibilities 1. Content Development

• Write and optimizeSEO-driven sports and casino content: betting previews, match analyses, tips, blogs, and promotional copy.
• Uselocal slang, football references, and cultural contextto connect with Tanzanian bettors.
• Craftsocial media content(Facebook, TikTok, Twitter/X) that aligns with SEO priorities.

2. SEO & Keyword Strategy

• Performkeyword research(Google Trends, SEMrush, Ahrefs) to identify local betting-related search terms.
• Implementon-page SEO: meta titles, descriptions, headings, alt tags, and internal linking.
• Monitor and update old content to maintain rankings.

3. Data Analytics & Performance Monitoring

• Track content performance viaGoogle Analytics, Google Search Console, SEMrush, Ahrefs, and social media insights.
• Createweekly dashboardsshowing keyword rankings, CTR, bounce rates, and traffic sources.
• Recommendcontent pivots(e.g., increasing focus on “Aviator game” if search demand spikes).
• Analyzecompetitor websitesfor keyword gaps, backlink strategies, and trending topics.

4. Audience & Behavior Insights

• Studyuser behavior(session duration, scroll depth, top exit pages) to refine writing style and content placement.
• Segment content ideas by audience type:
• VIP bettors(high-value, big spenders)
• Casual players(occasional bettors, mostly during EPL)
• Casino enthusiasts(Aviator, Crash, Slots).

5. Collaboration & Reporting

• Work closely with theSEO Manager, Marketing, and PR teamto align campaigns with promotions (EPL, AFCON, local tournaments).
• Producemonthly performance reportswith insights and recommendations.
• Suggestnew pillar content pages(e.g., “Best Betting Strategies for Tanzania EPL Fans”) based on analytics.

Qualifications & Requirements

• Residency:Must be based in Nigeria, with strong knowledge oflocal sports culture and online communities.
• Education:Degree inCommunications, Journalism, Marketing, or Data/Analyticspreferred.
• Writing Skills:
• Proven ability to writeengaging, persuasive, SEO-optimized content.
• Comfortable usinglocal slang + formal Englishfor authenticity.
• Analytical Skills:
• Hands-on experience withGoogle Analytics, GSC, Ahrefs/SEMrush.
• Ability to interpret data, identify trends, and adjust content strategy accordingly.
• Basic Excel/Google Sheets (data cleaning, pivot tables, CTR/traffic comparisons).
• Cultural Relevance:Deep awareness of localfootball fandom, betting language, and online trends.
• Experience:
• 2+ years indigital marketing, SEO copywriting, or data analytics.
• Experience insports journalism or the betting industryis a strong advantage.
• Tech Skills (bonus):Familiarity withWordPress, CMS, HTML basics, or BI tools (Google Data Studio, Looker).

Performance KPIs

• Organic traffic growth per country domain.
• Keyword ranking improvements (Top 10 placements).
• Engagement metrics (CTR, session time, bounce rate).
• Weekly content output consistency.
• Insight contribution: # of> deliver both content + analysisweekly.