Brand and Media Specialist

Brand & Media Specialist

Location: Hybrid (Lagos preferred)Job Type: Full-time

We are looking for a Brand & Media Specialist to lead our brand and media team. The ideal candidate is a strategic thinker with a creative edge—someone who knows how to shape bold personal brands, craft powerful digital narratives, and drive visibility across channels.

Key Responsibilities.

• Plan and execute branding strategies tailored to individual and coporate goals.
• Create compelling content (text, visuals, video) aligned with brand voice and audience needs.
• Monitor engagement, analyze data, and refine strategies for consistent growth.
• Research trends to keep digital presence relevant and competitive.
• Manage speaking opportunities, media appearances, and digital PR placements.
• Provide creative direction and collaborate with design teams for visual consistency.
• Maintain an organized content calendar and media archive.

Technical Skills Required

• Strong command of branding and content strategy for personal and corporate brands.
• Strong media relations.
• Solid understanding of social media platforms, digital trends, and engagement techniques.
• Experience using analytics tools (Instagram Insights, LinkedIn Analytics, etc.).
• Excellent storytelling and copywriting skills with strong attention to tone and detail.

Soft Skills Required

• Strong communication and presentation skills.
• High attention to detail and ability to manage multiple tasks/projects.
• Proactive, self-driven, and organized with excellent time management.
• Creative, strategic thinker who adapts easily and thrives in fast-paced settings.

Competencies Required for Success

• Strategic Brand Development: Expertise in creating bold and differentiated personal brands.
• Digital Campaign Execution: Ability to bring digital strategies to life across platforms.
• Thought Leadership & Influence Building: Experience positioning talent as industry leaders.
• Performance Optimization: Ability to analyze data and pivot strategy based on results.
• Creative Direction: Strong visual judgment and ability to lead creative output.

Qualifications

• Bachelors degree in Marketing, Communications, or related field.
• 4-5 years of experience in branding, personal brand development, or digital media strategy.
• Must have completed NYSC.
• Must reside within Lagos (proximity to the Island is a plus).

What We Offer

• Flexible hybrid work structure
• Competitive pay
• HMO, Pension
• 30 Days Annual Leave
• Paid Parental Leave
• Work on exciting, high-visibility projects with room to innovate and lead
• Opportunity to build and manage the voice of rising and established talent

Job Type: Full-time

Application Question(s):

• Are you willing to work in a hybrid setting?
• How many years of experience do you have?
• Have you completed NYSC?

Application Deadline: 18/04/2025

Information :

• Company : That Good Media
• Position : Brand and Media Specialist
• Location : Lagos
• Country : NG