Digital Marketing Manager

Job Summary:

The Digital Marketing Manager leads the planning and execution of online marketing campaigns to drive brand awareness, customer engagement, and conversions. This role oversees SEO, social media, email marketing, and paid ads to optimize performance across digital channels.

Key Responsibilities:

• Develop and manage all digital marketing campaigns across various digital platforms (SEO, SEM, social media, email, etc.).
• Build and manage SEO and SEM strategies effectively.
• Plan, execute, and manage email marketing campaigns to retain and engage customers.
• Optimize conversions by effectively managing all customer interactions and conversations.
• Collaborate with the content team to ensure high-quality, engaging content across all channels.
• Stay up to date with industry trends to maintain a competitive marketing strategy.
• Ensure brand identity is consistent across all marketing channels.

Skills:

• Ability to design end-to-end digital marketing strategies aligned with business goals
• Creative thinking and strong awareness of industry trends
• Excellent verbal and written communication skills
• Strong team player with demonstrated leadership abilities

Tools:

• Proficient in using Trello and Notion for project and task management
• Skilled in interpreting Google Analytics insights to guide marketing decisions
• Knowledgeable in utilizing SEO and SEM tools for campaign optimization

Requirements:

Minimum of 3 years.

Minimum of BSc Degree

Job Types: Full-time, Permanent

Education:

• Undergraduate (Required)

Experience:

• Digital Marketing: 3 years (Required)

Information :

• Company : Roqqu
• Position : Digital Marketing Manager
• Location : Lagos
• Country : NG