Performance Specialist

Today T Performance Specialist Tour Pistara Rest of Nigeria (Nationwide) Confidential

• Minimum Qualification :

Job Description/Requirements Digital Advertising & Paid Media

• Google Ads (Search, Display, YouTube)
• Meta (Facebook & Instagram) Ads
• LinkedIn, Twitter, and TikTok Ads
• Programmatic Advertising

2. Analytics & Data-Driven Decision Making

• Google Analytics 4 (GA4)
• A/B Testing & Conversion Rate Optimization (CRO)
• Attribution Modeling & Funnel Analysis
• SQL & Data Visualization (Looker, Tableau)

3. SEO & SEM

• Keyword Research & Competitive Analysis
• On-Page & Off-Page SEO
• Technical SEO
• Google Search Console

4. Performance Optimization & Growth Hacking

• Landing Page Optimization
• Customer Retention & LTV Analysis
• Referral & Affiliate Marketing
• Lead Generation Strategies

5. Marketing Automation & CRM

• HubSpot, Salesforce, or Marketo
• Email Marketing (Klaviyo, Mailchimp)
• SMS & WhatsApp Marketing
• Retargeting & Remarketing Strategies

6. Copywriting & Creative Testing

• Ad Copy & Headline Optimization
• Creative Testing for Image & Video Ads
• Storytelling in Ads for Higher Conversions

7. Budgeting & Media Planning

• Campaign Budget Optimization (CBO)
• ROAS (Return on Ad Spend) Calculation
• CAC (Customer Acquisition Cost) Management

8. Industry-Specific & Emerging Trends

• AI & Automation in Ads
• First-Party Data & Privacy Changes
• Web3, NFT, & Blockchain Marketing

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Information :

• Company : Tour Pistara
• Position : Performance Specialist
• Location : Nigeria
• Country : NG