Senior Ads Operation and Performance

Our client is an Internet Marketing Company are urgently needing a Senior Ads Operation and Performance. He/She is responsible for managing, optimizing, and analyzing digital advertising campaigns across multiple platforms (Google Ads, Meta Ads, TikTok, LinkedIn, etc.). He/She role requires expertise in ad operations, performance tracking, and budget management to ensure maximum return on investment (ROI).

Key Responsibilities:

Campaign Management & Optimization

• Oversee end-to-end execution of paid media campaigns across platforms (Google Ads, Meta, TikTok, Twitter, programmatic).
• Monitor performance metrics and KPIs to ensure campaigns meet objectives (ROI, ROAS, CTR, etc.).
• A/B test creatives, targeting, and bidding strategies to drive performance.

Strategic Planning

• Collaborate with marketing and sales teams to define ad strategies that align with business goals.
• Develop media buying strategies with a focus on efficiency and cost-effectiveness.
• Provide data-driven insights to support campaign strategy adjustments.

Performance Analysis & Reporting

• Analyze ad performance data and prepare weekly/monthly performance reports.
• Use analytics tools (Google Analytics, Facebook Business Manager, etc.) to track customer behavior and campaign effectiveness.
• Recommend improvements and innovation based on data insights.

Budget Management

• Manage media budgets effectively, ensuring optimal spend allocation across channels.
• Forecast ad spend and track daily/monthly expenditure.

Ad Tech & Platform Management

• Stay updated on advertising trends, algorithm changes, and platform innovations.
• Ensure proper tracking through pixels, tags, and UTM parameters.
• Manage third-party ad platforms and tools (e.g., DV360, SEMrush, Sprinklr, etc.).

Team Collaboration & Leadership

• Mentor junior ad operations staff or coordinate with external agencies/vendors.
• Collaborate cross-functionally with creative, product, and data teams.

Qualifications & Requirements:

• Bachelors degree in Marketing, Business, or related field.
• 5+ years experience in digital ads or performance marketing.
• Proficient in Google Ads, Meta Ads Manager, and analytics tools.
• Strong analytical and reporting skills.
• Experience managing large ad budgets and multi-channel campaigns.

Job Type: Full-time

Experience:

• Senior Ads Operation and performance: 5 years (Required)

Information :

• Company : Amy Consulting
• Position : Senior Ads Operation and Performance
• Location : Lagos
• Country : NG